MASTERCLASS IN DIGITAL DISTRIBUTION – EIFF 2013

 

 

Masterclass in Digital Distribution           Tuesday 25th June, 17.00-18.30,             

Traverse Theatre 1, Edinburgh

Have you thought about using apps, games and other multi media resources to publicise & market your film?
How will you reach and engage an audience in a saturated digital market?
How do you consider all of these aspects at the development stage, when you’re trying to raise finance and get your script green lit?

Answers to these and the questions detailed below are the hot topic of this straightforward masterclass.We’ll be informally discussing all aspects of digital distribution with industry experts in a 90minute panel session, delivering an essential and invaluable understanding of Digital Distribution. The masterclass is funded by Creative Skillset Craft & Technical Skills Academy.

Key questions and content:

1. How to find and engage an audience, use viral campaigns and social media to your advantage
2. How to create multi-media strategies to share your story across various platforms
3. Who should be responsible for this; writer, director, producer, a sub-contracted online production company?
4. When should legal expertise become involved?
5. Who owns the IP to additional production?
Expert panelists will include:

Brian Baglow
A veteran of the global games industry, Brian is the acknowledged expert on Scotland’s rapidly interactive sector. Founder of digital media consultancy Hollow Earth and ScottishGames.net, lecturer at Napier University’s Screen Academy and interactive/digital expert on the BAFTA Scotland committee.
Julia Short
Head of Acquisitions at The Works Film Group, Julia has previously held positions with Rank Film Distributors, Polygram, Redbus (now Lionsgate) and Film Four Distribution as well as running her own distribution company Verve Pictures with former colleague Colin Burch. She is actively involved in delivering several high profile training courses for both the FDA, Creative Skillset and MEDIA. She is a trustee of the Independent Cinema Office, mentors students from Screen Academy Scotland and Film Agency Wales and is a guest speaker at the NFTS and London Film School.
Matt Locke
Founder of Storythings, a creative studio which helps clients deliver stories digitally, Matt has over 15 years experience in digital media. Head of Innovation at BBC New Media, heading many ground-breaking open data projects, led him to Channel 4’s Education Department and then Head of Multiplatform where he developed such projects as Million Pound Drop, Big Brother, Skins and Misfits.
Other panelists t.b.c

Questions are invited to be submitted prior to the event to ensure an interactive discussion and meaningful Q&A session.

Tickets £6+vat (subsidised by Creative Skillset), including informal networking and drinks afterwards
For further information please contact helen@talkingpoint.uk.net

Talking Point works with the UK film and television industries producing a range of industry led programmes for those currently working in film and television; a platform for industry professionals to exchange ideas, delivering training strategies, identifying skills gaps ensuring there are affordable, industry relevant training opportunities available to producers, directors and technicians

Creative Skillset is the licensed Sector Skills Council for Entertainment Media, Fashion and Textiles, Publishing and Advertising, Marketing and Communications. It is owned and invested in by employers working in social partnership with unions and aspires to have the best skills and talent in the world to drive growth of the industries and the UK economy. Creative Skillset brings all parts of the Creative Industries together to add value through collaboration on workforce development. www.creativeskillset.org

The Craft and Technical Skills Academy is part of Creative Skillset’s film skills strategy, which is funded directly by industry through the Skills Investment Fund (SIF), a levy on productions filmed in the UK, as well as by the National Lottery via the BFI.

Click here to see event flyer

 

Talking Point: Training the Film Industry